Santa Monica Proper

The Santa Monica Proper Hotel is a luxury lifestyle property with development partner Merchant Banking Division of Goldman, Sachs & Co and renowned developer Alex Gorby. Goldman, Sachs & Co. will serve as the lead capital partner for the property, in its second partnership with The Kor Group. Santa Monica-based architecture firm Howard Laks Architects will renovate the original 1928 six-story Spanish Colonial Revival style building and expand the footprint with a new, modern seven-story building to merge classic and contemporary design. Located along Wilshire Boulevard in downtown Santa Monica, the 271-room property will feature interior design by international style icon Kelly Wearstler; multiple dining options by local culinary stars; a rooftop lounge and swimming pool; 8,000 square feet of meeting and event space; and almost 7,000 square feet of ground floor retail.  In the heart of “Silicon Beach,” a neighborhood concentrated with technology, entertainment and digital media industries, just blocks from the ocean and other area attractions, Santa Monica Proper Hotel will become the hub of downtown’s newest pedestrian-friendly epicenter for business, entertainment, leisure, and retail. Near the new Exposition Light Rail Station, which provides connections to Culver City, Downtown, and the entire LA rail network, this growing neighborhood has already attracted leading corporations and entrepreneurial tech startups including Microsoft, Google, Facebook, Yahoo!, IMAX, Apple, and Sony.