We are developers, builders, visionaries, and trusted collaborators.
What Makes Us Different
25+ Years of Experience: Our vertically-integrated capabilities include acquisition, finance, construction, architecture, design, marketing + sales, operations, and management. We create additional value for all stakeholders using cost-sensitive solutions.
We Think Differently: Our unmatched approach combines the design, services and comforts of hospitality and residential spaces to create unique (and award-winning) environments that inspire the soul, improve local communities, and minimize environmental impact.
Diverse Expertise: We are seasoned developers and operators with expertise in high-rise construction, adaptive reuse, value-add acquisition, and repositioning.
Proven Approach: Our boutique structure as a privately-held company provides the flexibility to underwrite and execute deals of all asset types, sizes, and structures. This allows us to secure the best opportunities in the market and generate above-average, risk-adjusted returns for our partners.
Ability to Unlock and Create Value: Central to our value-driven strategy is the cultivation of one-of-a-kind design and branding identity, bringing fresh life, creative energy, and a signature touch to every property — whether a new construction, a repositioning, or extensive rehabilitation.
A Portfolio of Proven Expertise
We are known as the force behind the renowned Viceroy and Proper Hotel brands, beginning with the reimagining of the first Viceroy Hotel in Santa Monica from an economy hotel into one of West LA’s most popular hotel destinations. We successfully expanded the Viceroy portfolio worldwide, leading to the spin-off of the hotel management division, Viceroy Hotel Group, in 2012 and the creation of Proper Hospitality in 2014.
Today, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under its Proper, Avalon, and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities. The company currently manages Proper branded hotels in San Francisco, Santa Monica, and Austin, Avalon branded hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, the Hotel June on the Westside of Los Angeles and the Venice V Hotel in Venice Beach.
Grow with Us
As developers, builders, visionaries, and trusted collaborators, we’re driven most by what we and our partners will accomplish next. We maintain the same commitment to creative design and distinctive branding as we did 25 years ago, with a proven approach and consistent results that create enhanced value for all stakeholders.