Hospitality

Led by the creators of the Viceroy Hotel Group, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper and Avalon Brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.

AVALON HOTELS

AVALON BEVERLY HILLS
AVALON HOTEL & BUNGALOWS PALM SPRINGS

CUSTOM HOTEL

CUSTOM HOTEL

PROPER HOTELS AND RESIDENCES

SAN FRANCISCO PROPER HOTEL
SANTA MONICA PROPER HOTEL

AUSTIN PROPER HOTEL & RESIDENCES

DOWNTOWN L.A. PROPER HOTEL