Re-design, Amenity Programming, Sales and Marketing
Sage is a luxury condominium community featuring 72 spacious and well-appointed floorplans, located within the hip Old Town Scottsdale, AZ. Kor was retained by iStar Residential to assist with the redesign and release of the second phase of this thriving community. Kor worked tirelessly with iStar to create a new look and feel for the Sage brand which was incorporated into a new website and brochure and craft a smart and targeted pre-launch outreach program to build interest in local buyers and brokers. Along with putting together a comprehensive marketing plan, Kor worked with iStar and interior designer Nadia Gellar Designs to reprogram and refresh the resort-style amenities and select the furnishes and finishes for the model spaces. With a new look and experienced sales team at the ready, Sage made a splash back into the marketplace in Winter 2014 and is on track to sellout before the end of 2017.